Privacy policy

Last updated: March 29, 2025

This Privacy Policy describes how Studio Alegria (the 'Site', 'we', 'us', or 'our') collects, uses, and discloses your personal information when you visit our Site, use our services, or make a purchase at studioalegria.eu (the 'Site'), or otherwise communicate with us regarding the Site (collectively referred to as the 'Services'). For the purposes of this Privacy Policy, 'you' and 'your' refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, adjust the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use depends on your interactions with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The type of personal data we obtain about you depends on your interactions with our Site and your use of our Services. When we refer to 'personal data,' we mean data that identifies you, relates to you, or describes you, or that can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information We Collect Directly from You

Information you provide directly through our Services may include the following:

• Contact Information, including your name, address, phone number, and email address.

• Order Information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account Information, including your username, password, security questions, and other information used for account security.

• Customer Support Information, including the information you share in communications with us, such as when you send a message through the Services.

For some features of the Services, we may require you to provide certain information about yourself directly. You may choose not to provide this information, but if you do so, you may not be able to use or access these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ('Usage Data'). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you visit and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your orders, and deliver the products or services you requested, so we can fulfill the agreement we have with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we obtain from third parties is handled in accordance with this Privacy Policy. See also the section below, Websites and External Links.

How We Use Your Personal Data

• Delivery of Products and Services: We use your personal data to provide you with the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other functions and features related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services you may want to use. In this case, Shopify processes your data as outlined in its Privacy Policy and Consumer Privacy Policy.

• Marketing and Advertising: We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email or SMS, and showing you advertisements for products or services. This may mean using your personal data to tailor the Services and advertisements on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.

• Security and Fraud Prevention: We use your personal data to detect, investigate, or take action on potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly encourage you not to share your username, password, or other access information with anyone else. If you believe your account has been hacked, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.

• Communication and Service Improvement: We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you, according to Art. 6 (1) (f) GDPR.

Cookies

Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in relation to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and gain better insights into user interactions with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can set your browser settings to delete or block cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may result in certain Services, including certain features and general functionality, not working correctly or being unavailable. Additionally, blocking cookies may not fully prevent the way we share information with third parties, such as our advertising partners.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes, and other reasons as outlined in this Privacy Policy. Such circumstances may include:

• To vendors or other third parties who perform services on our behalf (such as IT management, payment processing, data analysis, customer support, cloud storage, handling, and shipping).

• To business and marketing partners to provide services and display ads to you. Our business and marketing partners will use your data in accordance with their own privacy policies.

• When you instruct us, request us, or otherwise give us consent to share certain data with third parties, for example, to deliver products to you or through your use of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to operate a successful business.

• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal information about users for the purposes outlined above under "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

We do not use or disclose sensitive personal data without your consent or for the purpose of deriving characteristics about you.

With your consent, we share personal data as outlined below to carry out advertising and marketing activities.

User-Generated Content

The Services may provide the opportunity to post product reviews and other user-generated content. If you choose to submit user-generated content to a public section of the Services, this content will be public and accessible to everyone.

We have no control over who has access to the information you make available to others and cannot guarantee that parties who access such information will respect your privacy or keep the information secure. We are not responsible for the privacy or security of any information you disclose publicly, or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms managed by third parties. If you follow links to sites that are not affiliated with or managed by us, it is important that you read their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on those sites. Information you provide on public or semi-public locations, including information shared on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation regarding its use by us or by a third party. The inclusion of such links on our Site does not imply approval of the content on such platforms or their owners or operators, except as stated in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the contact information below to request that this data be removed.

As of the effective date of this Privacy Policy, we are not actually aware of sharing or "selling" personal data of individuals under 16 years old (as defined in the applicable legislation).

Security and Retention of Your Data

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, data you send us may not be secure during transmission. We recommend that you avoid using insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may apply only under certain circumstances, and in certain cases, we may refuse your request, as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal data we hold about you, including details on how we use and share your data.

• Right to Delete: You may have the right to request that we delete the personal data we hold about you.

• Right to Correct: You may have the right to request that we correct any inaccurate personal data we hold about you.

• Right to Portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.

• Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to request that we not "sell" or "share" your personal data or to opt out of the processing of your personal data for purposes considered "targeted advertising," as defined in applicable privacy legislation. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will automatically treat this, depending on where you are, as a request to opt-out of the "sale" or "sharing" of information for the device and browser you are using to visit the Site.

• Right to Restrict Processing: You may have the right to request that we stop or limit the processing of your personal data.

• Withdrawal of Consent: When we require your consent to process your personal data, you may have the right to withdraw that consent.

• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.

• Manage Communication Preferences: We may send you promotional emails, and you can opt-out of receiving them at any time by using the unsubscribe option included in the emails we send you. If you opt-out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact information below.

We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before we provide a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an authorized agent, we require the agent to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us through the details below, or to submit your complaint to your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities for data protection [here].

International Users

Please be aware that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data may also be processed by staff and external service providers and partners in these countries.

If we transfer your personal data outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s standard contractual clauses, or equivalent agreements issued by the relevant competent authority of the United Kingdom, where applicable, unless the data is transferred to a country that has been deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at info@studioalegria.eu.

Under applicable data protection legislation and unless explicitly stated otherwise, we are the data controller for your personal data.